If you’re considering making a run at the wedding industry, it’s important to look at other businesses to see what they are doing right and how they found a place in the market. Since most small businesses that enter the high stakes world of the wedding industry focus on a specific niche, looking at a company like Wedding Day Sparklers (the world leader in wedding sparkler sales) can give you a deeper understanding of what it takes to succeed with discerning brides.
The business model that Wedding Day Sparklers uses is to supply a very niche demand with the best prices and selection. Wedding sparklers only turn up at a very small percentage of weddings overall, so in order to make a full-fledged business from it you need to really dominate the market. The best way to do that is offer more varieties of sparklers for weddings than any other company, have the lowest prices across the board, and make it as simple as possible for your customers to access and buy your products. By selling wedding sparklers online and offering free shipping, Wedding Day Sparklers has hit each part of their strategy in full force.
Pricing and Supply
Pricing and selection go hand-in-hand, and it’s going to be a bit of a gamble when you first get started. To get the best wholesale pricing, you need to order volume. To order in big volume, you need to order several different items from the same manufacturer. That’s why Wedding Day Sparklers offers 15 types of sparkler options to their customers; so they can ultimately get the lowest wholesale costs and pass it on to their customers.
Quality is important in any business, but brides expect the best when it comes to their wedding. That means that you can’t skimp on your products at all, and you also need to have impeccable customer service. Wedding Day Sparklers buys their products from the last factory that still triple dips their sparklers instead of only single or double dipping them. That means they offer the highest quality sparklers in the world so their customers are always happy. They also have 24/7 customer support, so they are there to help if any order issues arise. Infrastructure is crucial to any small niche wedding business.
Having a centralized location for your business is vital; particularly if you plan to sell online. Most of their sales happen through the Wedding Day Sparklers website so they need to be able to ship items quickly to every corner of the United States. Located in the hub of Minnesota, they have positioned themselves in the perfect place to ship quickly and still have local business from the nearby Twin Cities. Here’s their address:
Wedding Day Sparklers
1625 County Hwy 10
Spring Lake Park, MN 55432
Not every wedding business is going to use the same model, but the vast majority of new businesses are going to sell online to expand their customer base and reach more brides. By following the simple and successful formula that Wedding Day Sparklers has created for their business, you can quickly get your new wedding venture headed in the right direction.