So, you’ve decided to get into the world of e-commerce and try your hand at selling products online. Or maybe you’ve been selling online for a while now, but you want to take the next step with your sales. There are several ways that you can boost your sales, no matter how far along your online store is.
- Find Your Niche
Your niche is what makes you different from everyone else. If there’s nothing that differentiates your online store from any other, why would consumers choose to buy from you?
Finding an untapped market is one great way to do this. You don’t necessarily have to manufacture your own unique products to do so. Think about Dollar Shave Club, as an example. All the company really did was buy razor blades wholesale, and then offer them as a subscription service. But they did that at a time when no one was offering those types of products as a subscription. Now, there all kinds of men’s products that you can order online as a subscription. Of course, Dollar Shave Club also had something else that it’s important to discuss.
- Killer Marketing
The first Dollar Shave Club ad blew up almost overnight and made the company into a huge success. That’s the power of effective marketing. The great thing about marketing online is that you can try new things and look for unique ways to promote your products. Don’t be afraid to take risks or push the envelope.
One of the best ways to market your products is through social media. You don’t necessarily need to purchase ads for social media marketing. Look at the success of the Chase Sapphire Reserve, a rewards credit card which got so popular that Chase actually ran out of the metal it used to make the card. It gained a buzz through social media sites, particularly Reddit.
- Choose the Right Setup for Your Site
How you set up your e-commerce site is a crucial factor in how much you sell. There are a variety of online platforms available, with Shopify being one of the most popular, especially if you’re looking to launch as quickly as possible. Woocommerce is another option that takes a bit more time to set up, but also has more options available.
However, the best option is choosing an e-commerce developer to create your online store for you. While this method is the most expensive and time consuming, your online store will be completely unique, helping it to stand out from the crowd.
- Focus on Quality, Not Pricing
Your online store will be much more successful if you focus on providing high-quality products instead of racing to the bottom with your pricing. People who shop online are educated consumers who are willing to pay more if it means they’ll get a better quality product. They will also spread the word about a quality product far more than they would with the cheapest product available.
Of course, the main reason you shouldn’t make pricing your main selling point is because you probably won’t win. Amazon.com is an e-commerce giant and has all kinds of cheap products available. It can sell products at a much lower profit margin than you can and still remain successful.
- Offer Upsell and Downsell Options
You’ll have customers who are interested in a product, but not quite willing to pay what it costs. Then you’ll have other customers who want to buy more than just one product, but aren’t sure what else to get. That means that if you’re not offering upsell and downsell options, you’re leaving money on the table.
An upsell is an offer for a more expensive upgrade, item, or add-on. If your customer was buying a laptop, an upsell would be an upgraded version of that laptop with a more powerful processor, or a printer that the customer could use with the laptop.
A downsell, on the other hand, is an offer for a less expensive product if the customer doesn’t want to go through with a purchase. For example, if a customer abandoned their shopping cart, you could email them an offer for a lower-priced product.
Everyone wants to sell something online these days, so you have to stand out if you want to be successful. By following a few simple online selling strategies, you’ll dramatically increase your chances of success.